Wings Over the Rockies, a premier aerospace museum with two stunning event spaces in Denver and Centennial, needed a more streamlined, professional solution for bar service. Enter Peak Beverage — a partner who brought more than just drinks to the table. Through operational expertise, consistent service, and creative offerings, Peak has helped Wings grow its corporate event program while enhancing the guest experience every step of the way.
About Wings Over the Rockies
Wings Over the Rockies is a renowned aviation and aerospace museum that doubles as one of Colorado’s most visually striking event venues. With its iconic aircraft hangars and immersive displays, the venue attracts everything from high-end galas to large-scale corporate events.
According to Andy Klosterman, CEO of Peak Beverage, “Wings is one of the largest and busiest venues in Colorado, and they needed a bar solution that matched their scale and reputation — without adding more complexity for their team.”
The Challenge
Before Peak Beverage, Wings relied on clients to bring in alcohol via liquor store deliveries — a system that created logistical headaches. With multiple events per week, storing and managing leftover products became a liability and a point of frustration.
“They were constantly juggling deliveries, leftover booze, accountability issues, and even liability concerns around guests taking alcohol home,” Klosterman explained.
Wings needed a professional, reliable partner to handle:
- Full-service bar operations
- Inventory and logistics
- Seamless service across events of all sizes
The Partnership
Over a decade ago, Peak Beverage introduced a full-service bar solution tailored to Wings’ needs. Their all-inclusive approach eliminated the need for client-supplied alcohol, simplified planning, and brought a consistent level of quality to every event.
“Corporate clients want a streamlined experience. They’re not looking to spend six hours planning a bar. We made it easy,”
From custom cocktail menus (sometimes aviation-themed) to trained, professional staff, Peak brought both creativity and consistency to Wings’ events. And as the exclusive provider, they became a true extension of the venue’s team.
Results and Impact
While Wings had already been a well-established event venue, the Peak partnership helped elevate their offerings and improve client experience in measurable ways:
- Increased Corporate Events
Wings now books a high volume of weekday and corporate events — estimated at 70–80% of their event mix.
- Professionalism and Trust
“Clients love that they don’t have to think twice about the bar,” said Dawn Heaton, Director of Corporate Sales & Events at Wings Over the Rockies. “Peak is professional, friendly, and their team feels like family. We’d only recommend a vendor we’d use ourselves.”
- Operational Ease for Staff
The Peak model allowed Wings’ staff to offload beverage planning entirely, freeing up time to focus on client service and venue logistics.
- Stronger Partnership = Better Events
“Having an exclusive bar partner keeps our process smooth,” Heaton noted. “The Peak team knows our space and policies, and that makes all the difference.”
A Piece of a bigger puzzle
Peak’s involvement went beyond drinks. As Wings grew its events program post-COVID, Klosterman and the Peak team advised on building a full-service model — helping the museum scale its food, beverage, and rental partnerships.
“I’d estimate events now account for 15–20% of their total revenue — up from 10% before,” Andy said. “We were a part of that growth, showing them what a professional bar partner can unlock.”
Looking Ahead
From aviation-themed cocktails to consistent five-star service, the Peak and Wings partnership is built to last. It’s a model that demonstrates how venues can compete with hotels and elevate the experience for corporate clients — with fewer headaches and better results.
“Used Peak for a corporate event at Wings over the Rockies and was very impressed with their professionalism from initial planning stages with our contact to execution with the bar captain and his staff! Would highly recommend to anyone needing bartending in the area!” – Ashley
Let’s Elevate Your Venue Together
Want to see how Peak Beverage can help your venue streamline service and attract more events?